In case you haven’t heard by now, MAC Cosmetics has caused quite a stir in the beauty blogging community with it’s upcoming Fall Collection in collaboration with fashion label Rodarte. MAC Rodarte, inspired by Juarez a factory town on the border of Mexico, tastelessly names products in such a fashion that mocks the hardships of this town using names such as “Juarez”, “Factory”, “Bordertown”, “Sleepwalker”, “Badlands” and “Ghost Town” to name a few. Juarez holds the highest murder rate in the world and is known for the disappearance and murder of numerous women and girls just trying to make a living , many of these cases remaining unresolved. Visit Amnesty International to learn more about Juarez.
In response to the outrage that the upcoming collection has caused, MAC released the following statement:
“We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.”
and Rodarte’s statement:
“We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.”
*statements source: Temptalia
With all of the revenue that MAC generates, $100,000 is an insult, a slap in the face. An online petition has been generated by Healing Beauty calling for MAC and Rodarte to donate ALL PROFITS from this collection to the appropriate charities who can help the women of Juarez (The Comite Fronterizo de Obreras, Amigos de las Mujeres de Juarez, and Casa Amiga ) AND to keep the names of the products to raise awareness of the situation in Juarez.
To view and sign the petition, please click the link below: