5 Black-Owned Beauty Brands at The Makeup Show NYC 2017

I’ve been attending The Makeup Show NYC for six years now, and always cover the same brands. So I decided to do things a bit different this time around. Here’s some new & splurge worthy products from the black-owned beauty brands that were in attendance.

AJ Crimson Beauty

AJ Crimson Beauty Dual Skin Creme Foundation

AJ Crimson Beauty Dual Skin Creme Foundation

I fell in love with the AJ Crimson Beauty Dual Skin Creme Foundations. They are so light and creamy, and a little goes a long way. AJ Crimson is opening a flagship store here in NYC this Summer, on 34th St and 5th Ave. I’ll let you guys know exactly when as soon as I know.

Danessa Myricks Beauty Vision Cream Cover Foundation

Danessa Myricks Beauty Vision Cream Cover Foundation

The new Danessa Myricks Beauty Vision Cream Cover is an all-in-one concealer and foundation created with texture mimicking technology to mimic perfect skin. It’s lightweight, super creamy and a tiny bit goes a long way.

Danessa Myricks Beauty Illuminating Veil.

The Danessa Myricks Beauty Illuminating Veil is a cream highlighter that adds glow to the face and body. You can wear the highlighter alone, layer it under a powder highlighter or mix it with foundation.

Danessa Myricks Beauty Illuminating Veil Queen

The newest shade, Queen, is gorgeous and will look amazing on cocoa complexions.

Danessa Myricks Beauty Enlight

The Danessa Myricks Beauty Enlight Illuminators are powder highlighters that gives the skin a soft, sophisticated glow. They are absolutely gorgeous. I had to add Gocha Glow (swatches & review) to my collection.

Glamorous Chicks Cosmetics Lipsticks

Glamorous Chicks Cosmetics Pigments

Glamorous Chicks Cosmetics had a huge selection of liquid lipsticks in matte, metallic and cream finishes. They also had some beautiful pigments, and the glitters look amazing layered over the lipsticks.

Juvia's Place Saharan Blush Palette Vol 1

Juvia's Place Saharan Blush Palette Vol 2

The new Juvia’s Place Saharan Blush Palettes are extremely pigmented and absolutely beautiful, especially Vol 1 (top). This was the brand’s first time at TMS NYC.

The Lip Bar at The Makeup Show NYC 2017

The Lip Bar was in the building with their popular matte liquid lipsticks and new lip glosses. I added Bawse Lady & Maneater (check out my review) to my collection. Here’s some swatches…

The Lip Bar Swatches at The Makeup ShowBawse Lady, Maneater, As If, Rebel, Class Act 

It really felt good to see so many products made for us, by us. With extensive shade ranges to match all brown complexions. I’m looking forward to seeing more black-owned beauty brands at The Makeup Show in the years to come. My apologies if I missed any brands.


When I’m not hunting down the latest and greatest beauty products, beating a face or lacing a do, you can find me roaming the streets of NYC in my stilettos looking for the next best restaurant. Or in the kitchen trying to outdo myself from the last time.


  1. june
    06.02.2017 / 2:18 pm

    Erica, I’m looking for you to create you own brand, you have the knowledge and the know-how to do it!.
    a five yrs plan, what you think Sista?.

  2. june
    06.02.2017 / 2:21 pm

    I Know your busy but just wanted Thank you for all the confidence you bring to me!.
    Beauty is ours and comes in all shades ,sizes and colors!.
    Thank you for reminding me of that Sista

    • Erica
      06.05.2017 / 10:45 pm

      You’re very welcome, and thank you so much for your kind words. I’m still trying to find my calling! xo

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