Introducing Madam C.J. Walker Beauty Culture Haircare

Madam C.J. Walker Beauty Culture Haircare inspires every woman to be unapologetic in the expression of her individual beauty regardless of her hair texture.

Building on the life, legacy and impact of the ground-breaking Madam C.J. Walker – Civil Rights Activist, Visionary, Entrepreneur, Philanthropist and America’s first female self-made millionaire who created specialized hair products for African-American hair – The Madam C.J. Walker Beauty Culture Haircare Collection elevates maintenance, styling & treatment for all hair textures by fusing fair trade natural ingredients with performance innovation. Serving today’s woman according to her specific hair texture needs, Madam C.J. Walker Beauty Culture’s product solutions contain all new formulations created with the highest quality natural ingredients, and performance-driven innovation to inspire every woman to be unapologetic in the expression of her individual beauty- whether kinky, coily, curly, wavy, or straight/heat-styled. The treatment collection is designed for all hair types to help restore and maintain health.

Madam C.J. Walker Beauty Culture Haircare Collection

The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture and one treatment collection. The styling collections feature the lead oil as an individual SKU, with each antioxidant-packed, lightweight oil providing different benefits: Brassica Oil to smooth & silken, Coconut Oil to nourish & moisturize, and Jamaican Black Castor Oil to nourish & restore.  Each can be used for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs. The innovation behind the newly-launched collections ushers in two beauty breakthroughs, including two first-to-market encapsulations:

Dual Encapsulation Oil Technology – infuses hair with two natural oils – one reparative, the other, style-enhancing – delivering nourishment exactly where hair needs it most. These tiny microspheres infuse hair with targeted, time-released nutrients to rapidly boost conditioning benefits.

Natural Silicone Alternative – Brassica Seed Oil’s excellent antioxidant profile results in a natural shine, smoothness and silky softness without the potential for buildup.

Madam C.J. Walker Beauty Culture Haircare Collection

Madam C.J. Walker Beauty Culture Coconut & Moringa Oils Collection

(Frizz Fighting/Humidity-Blocking)

Coconut & Moringa Oils collection has products to block humidity for frizz-free wavy or curly styles—each featuring a medley of woods, coconut, and sweet vanilla. Coconut oil is a fast-absorbing, nutrient-rich miracle oil that deeply penetrates to support hair’s natural protein structure and revitalize. Moringa oil, rich in vitamin B5, helps to improve manageability while providing a protective barrier that blocks humidity.

Coconut & Moringa Oils Curls Shampoo– A sulfate-free shampoo that smooths waves and curls while blocking humidity and fighting frizz.

Coconut & Moringa Oils Curls Conditioner A frizz-fighting, humidity-blocking conditioner that restores moisture to dry, flyaway hair.

Coconut & Moringa Oils Curl Defining Milk– A moisturizing hair milk that keeps strands soft and smooth as you style.

Coconut & Moringa Oils Curl Refresher Mist– A refreshing, shine-boosting mist to revive flat waves and curls by delivering essential moisture.

Scent & Shine Coconut Oil– A silicone-free, fast-absorbing, lightweight, multitasking treatment oil.

Coconut & Moringa Oils Flyaway Curl Control Serum– A water-resistant serum that adds shine and smooths frizz and flyaways.

Coconut & Moringa Oils Humidity Block Curl Gel– A non-flaking, anti-humidity gel that provides hold and prevents frizzing.


Madam C.J. Walker Beauty Culture Brassica Seed & Shea Oils Collection


Brassica Seed & Shea Oils collection has products formulated for a silky, soft finish—each featuring a temping blend of spun sugar and red velvet cream. Brassica seed, a natural alternative to silicone, provides the smoothness and luster you want without weighing hair down or creating product buildup. Shea oil hydrates and deeply conditions hair without leaving it looking or feeling greasy, while providing natural heat protection.

Brassica Seed & Shea Oils Silkening Shampoo– A gentle, sulfate-free cleanser for smooth, shiny hair.

Brassica Seed & Shea Oils Silkening Conditioner– A restorative conditioner to soften and smooth hair instantly.

Brassica Seed & Shea Oils Silkening Leave-In– A liquid leave-in formula that doubles as a nutrient-rich conditioner.

Scent & Shine Brassica Seed Oil– A hair oil that smooths and moisturizes while adding incredible shine.

Brassica Seed & Shea Oils Silkening Blow Out Crème– A heat protective cream for a smooth, easy brush glide.

Brassica Seed & Shea Oils Shine & Hold Spray– A non-aerosol spray to provide a flexible hold and add shine.

Madam C.J. Walker Beauty Culture Jamaican Black Castor

& Murumuru Oils Collection


Jamaican Black Castor & Murumuru Oils collection has products to define curls and coils with intense hydration—each featuring captivating amber and warm glimmers of musk. Jamaican black castor oil is a highly potent restorative oil great for both hair and scalp health. Vitamin-rich murumuru oil leaves a conditioning coating on strands that seals in moisture, extending curl definition and sheen.

Jamaican Black Castor & Murumuru Oils Pure Clarifying Shampoo with ACV– A sulfate-free shampoo with apple cider vinegar to gently refresh and help balance pH levels.

Jamaican Black Castor & Murumuru Oils Ultra-Moisturizing Co-Wash– A gentle cleansing conditioner that lifts away impurities while renewing moisture.

Jamaican Black Castor & Murumuru Oils Ultra-Moisturizing Conditioner– An intense, moisture-rich, rinse-out conditioner that leaves hair thoroughly hydrated and soft.

Jamaican Black Castor & Murumuru Oils Ultra-Moisturizing Detangler– A moisturizing detangler that helps unravel knots and snags for easy styling.

Jamaican Black Castor & Murumuru Oils Twist, Lock & Seal Lotion– An all-in-one moisturizing lotion that creates defined curls, seals in moisture, and provides hold and shine.

Jamaican Black Castor & Murumuru Oils Defining Butter Crème– A rich Butter Crème formula that absorbs quickly and seals in moisture while transforming dry, tight curls and coils into defined, silky spirals.

Scent & Shine Jamaican Black Castor Oil– A silicone-free, nutrient-rich oil treatment to hydrate dry curls and scalp.

Jamaican Black Castor & Murumuru Oils Edge Control & Shape Paste– A refining, taming paste that smooths unruly edges while adding brilliant shine and a firm hold.

Madam C.J. Walker Beauty Culture Dream Come True Collection

(Scalp & Strand Nourishing)

Standout styles start with healthy hair. This universal collection, Dream Come True, is for all hair types and includes intensive reparative treatments to repair, rebuild, and hydrate your scalp and strands. Each product features notes of white flower and warm vanilla for a subtle scent.

Dream Come True Wonderful Scalp Exfoliator– An exfoliating scalp treatment that removes buildup and flakes while soothing a dry scalp.

Dream Come True Wonderful Pre-Wash Protein Treatment– A powerful, protein-packed reconstructer that helps fortify hair and prevent breakage.

Dream Come True Wonderful Deep Conditioning Masque– A nourishing treatment mask that deep conditions and rehydrates dry, damaged, or color-treated hair.

Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the 21st centuryIn one of her last speeches, Madam Walker emphasized the importance of healthy hair – whether curly-kinky, straight, wavy, or in-between – each style beautiful in its own uniqueness. With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible – hers.

A’Lelia Bundles, great-great granddaughter of Madam C.J. Walker and official Madam C.J. Walker historian and biographer.

The Madam C.J. Walker Beauty Culture Haircare Collection is available exclusively at Sephora. Prices range from $24-32

2 Responses

  1. I’m interested in these products but they are a little pricey. I normally don’t spend a lot on hair products. It’s endorsed by the great great granddaughter of Madame CJ Walker, A’Lelia Bundles. I can’t wait to see some product reviews. Thanks for posting.

    1. I agree, they are very pricy. I used to not spend a lot on haircare products either, but once I went natural I noticed that the products that are better for our hair are more expensive. Of course this would be the case, just like buying healthier food smh.

      Anyway, I do plan to review some products from the JBCO line.

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