Armour Beauty is a brand of lip gloss created by Rocker & Model Theo Kogan as she wanted what she considered to be the missing piece in the beauty industry, a lip gloss that would stay on during performances. The brand melds high end fashion with rock n roll and is a favorite of celebrities such as Lady Gaga, Fergie and Rachel Zoe to name a few. Inspired by music and classic pop culture, Theo named the glosses after some of her favorite songs, clubs and legendary icons. Naturally based, Armour Beauty Lip Gloss is formulated to stay on and moisturize lips with a moisturizing base of shea butter, avocado, mango and olive butters and oils, grape seed oil and Vitamin E. It is also paraben and creulty free. I received the shade After Hours in my swag bag from TMS NYC Blogger Preview.
Part of the Shimmer Collection, After Hours is a deep eggplant purple with slight shimmer. It is extremely pigmented and can be built up for opaque coverage. The gloss has a delicious vanilla & grapefruit scent and glides on smooth and buttery with the doe foot wand applicator. The formula is not too thick or sticky at all and is really moisturizing and long wearing. It wears for at least 5 hours without having to touch up and even stayed through a light meal.
After Hours is named after the song by Caribou and is an ode to staying out all night which is very fitting since this is a gorgeous vamp shade for a night out on the town. Especially a crisp Fall night with a little black dress. Aye!
I usually don’t do lip gloss much because I hate the sticky feeling and a lot of glosses make my lips dry out and peel. Armour Beauty Lip Gloss is different from anything else I’ve ever tried. I will surely pick up a few more shades. The glosses retail at $21 a pop and can be purchased at armourbeauty.com and beauty.com.