Apply Your Makeup with The Magic Touch, Literally

Celebrity MUA Danessa Myricks has launched The Magic Touch, a makeup applicator sponge that utilizes the "magic" of air compression.

IMYB The Magic Touch

Celebrity Makeup Artist Danessa Myricks has launched a new product under her line I Make You Beautiful (IMYB) called The Magic Touch. I received a sample in my bag at TMS NYC Blogger Preview and it was one of the products that I was most excited to try. The Magic touch is a makeup applicator sponge that utilizes the “magic” of air compression to evenly apply products extremely close to the skin to promote effortless, even, maximum and flawless coverage with a natural finish. The applicators are supposed to cover visible pores evenly, prevent settling into fine lines and wrinkles and help makeup to stay flawless for longer.

IMYB The Magic Touch Makeup Applicator

It can be used wet or dry with liquids, creams and powders and is reusable and washable. Each applicator has a ribbon handle making it easy to hold and apply product and they are very thin and lightweight.


At first glance the sponges look like any old ordinary makeup sponge but I’ve been testing them out and I must say that they are far from your ordinary sponge. I’ve been using it wet with MAC Fix+ to apply my Revlon Nearly Naked Foundation and it leaves my face flawless, keep in mind this is not a full coverage foundation. It presses the foundation into my skin providing better coverage with less product and in turn my makeup looks more natural. For the look below I used it to apply my foundation, Banana Powder under my eyes and my Neutral Set setting powder all over my face.


I’m still playing with it to figure out how it works best but so far I really like it. With my usual primer and setting powder my makeup holds up as usual so I can’t tell you if these applicators are making any difference. Nonetheless, these would be great to have in your MUA kit. The Magic Touch retails at $20 for a pack of 4 and can be purchased at

Product(s) in this post were provided for review consideration. See my Disclosure page for additional information.

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