Zoya Pippa from the La-di-da Collection is an ultra bright, primary yellow creme. Although Pippa is bright, it is definitely not a neon. My bottle is pretty thick for some reason so it applied a bit gloopy and streaky making it very hard to work with. I had to constantly apply thinner. Besides the formulation on this one, I am still in love with the shade. It is the perfect yellow, what I wanted Color Club Explosive to be. It surely attracts a lot of attention, as well as compliments.