We have another contender in the subscription beauty box game, this time from Essence Magazine. The Essence Beauty Box is marketed toward women of color and subscribers will receive 5 sample or trial size products, along with tips and tricks from beauty experts. Some of the featured brands include Smashbox, Eden Bodyworks, CURLS, Tarte, L’Occitane, Kimo Bentley, and Ginger + Liz and the box will feature at least one product from a black owned business every month. The first box launches this month at $15 and there are three subscription plans to choose from. Interested? Sign up at essencebeautybox.com.
I’m personally not subscribed to any subscription beauty boxes and I’m honestly over the whole craze. Usually I really like one or two products and end up giving the rest away, it’s rare that I love everything included in a box. Anyway, I think that Essence could have really set themselves apart from the competition by featuring all products from black owned businesses (or at least the majority). Why not, it is geared toward us.
What are your thoughts? Will you be subscribing?