Sephora is launching a beauty box subscription service, Play! by Sephora. For $10 a month, you’ll receive five deluxe samples chosen around a different theme each month. The debut box Uncover the Essentials (shown above) will contain a Marc Jacobs Beauty Highlighter Eyeliner in Blacquer, GlamGlow Supercleanse Facial Cleanser, Sephora Collection Rouge Infusion Lipgloss in Peony, Bumble and Bumble Hairdresser’s Invisible Oil, Ole Henriksen Sheer Transformation Face Cream, and an Elizabeth and James fragrance as a bonus sample. The service will launch in a small test market consisting of Boston, Columbus and Cincinnati, Ohio next month with 10,000 boxes as the initial limited offering. It’s expected to launch nationwide in 2016. You can find out when it will launch in your area by signing up at sephora.com/play (the link is not active yet but keep checking!)
Will you be signing up?