MAC has paired with Rihanna to create 31 pieces in four collections to be released over the course of 2013, RiRi Hearts MAC. The first product to launch will be RiRi Woo, a lipstick inspired by Rihanna’s favorite red from MAC, Ruby Woo. The release will fall in line with the singer’s Diamonds Tour Concerts on May 4th & 5th at Barclays Center in Brooklyn, NY and MAC will open up a pop up shop to sell the lipstick at the concert on the first night. It will also be available online.
Creating RiRi Woo was a particular challenge, she [Rihanna] said: “Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colors underneath — blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.”
Rihanna said she loved working on the collections — and even got her girlfriends involved. She said MAC gave her free rein with regard to packaging and colors, makeup textures and finishes, which she concocted with Balbier and James Gager, senior vice president and creative director of MAC.
Balbier noted that Rihanna approached the task with a laser focus. “She wanted RiRi Woo to be slightly more blue-red and retro matte — a matte with moisturizer finish we’d used in a collection years ago and currently only have in one product,” she said. “She was especially adamant that the color be suitable for every skin tone.”
From exclusive interview with WWD
Following RiRi Woo will be a Summer Collection featuring two additional lipsticks, a Lustre Drops shade and a powder blush duo to be sold online. Next up, a collection in stores this Fall featuring the rose gold packaging and includes four more lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. Then there will be the on-counter Holiday Collection with compacts in pearly white with pink accents that will bring another 10 items, including nail polish, a makeup bag and additional lipsticks. The signature piece of the lineup, RiRi Woo, will be sold with all four collections. Rihanna’s name will appear on the packaging, and her signature will be embossed on the cases of RiRi Woo and all of the summer lipsticks, as well as several of the pieces from the Fall and Holiday Collections. Oh boy, I can’t wait. If the lipstick looks anything like the one Ri is wearing above it will be amazing!